Who would have imagined that over 25 years ago a friendship and simple idea would
grow to be the company Vera Bradley is today? So many things have worked in our
favor. Having a great idea at the right time. Having a good name -- after Barbara
Bradley Baekgaard's mother. And having so many friends who helped launch what has
become an American dream.
Located in Fort Wayne, Indiana, Vera Bradley remains steadfast in our commitment
to excellent quality, dependable service and tasteful, innovative designs.
Thank you – your support continues to inspire us.
Vera Bradley products can be found in specialty gift shops and boutiques. To find
a store nearest you, please use our
Store Locator.
Our Story
Guided by our founders, Patricia Miller and Barbara Bradley Baekgaard, Vera Bradley
has earned a reputation as a leader in the gift industry. Creating stylish quilted
cotton luggage, handbags and accessories, the company combines smart product designs
with distinctive and colorful fabrics and trims.
The Vera Bradley story is a testimony to the American Dream: While on vacation
in March of 1982, Patricia and Barbara were awaiting a flight
in Atlanta when they noticed a definite lack of feminine-looking luggage. The longtime
friends wasted no time in correcting this situation. Within weeks, these dynamic women
had created a company, named after Barbara’s mother, capable of marketing and manufacturing
their cleverly designed products. The demand for these unique handbags and luggage
items has grown and so has Vera Bradley, which is now nationally and internationally
recognized.
For over twenty years, Vera Bradley has had a loyal following of customers who
not only look forward to our lovely new fabrics and styles that are introduced each
season, but who also appreciate the function and quality that is synonymous with
our name.
Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in
our commitment to excellent quality, exclusive designs and dependable customer service.