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4 Ways You Can Show Support During National Breast Cancer Awareness Month

Posted by Adele Poudrier on

October is a special month for us, and we look forward to it as a time we can step up our efforts in a big way to raise funds for critical breast cancer research. With National Breast Cancer Awareness Month here, we thought we'd share a few ways you can join the cause so near and dear to our hearts.

In 2003, when we lost our dear friend and sales representative, Mary Sloan, to cancer, our co-founders Barbara Bradley Baekgaard and Patricia Miller were inspired to create the Vera Bradley Foundation for Breast Cancer, which continues to make great strides in advancing research.

One of the Foundation’s signature fundraising events — Tickled Pink: A Gathering of Girlfriends — will be held next weekend at our home office in Fort Wayne, Indiana. Supporters will gather for an evening with girlfriends while raising funds for breast cancer research. While this is one special way we participate in National Breast Cancer Awareness Month, there are other ways to get involved, and we love that our friends, customers and community step up to join the effort every year. Here are four simple ways you can show support all throughout October.



carry pink

Show your support during October (and beyond) by carrying our 2019 Vera Bradley Foundation colors, Pretty Posies Pink and our Carry Pink Collection. You can also add a pink ribbon to eligible items for a subtle nod to the cause. New this year is our limited-edition Pura Vida Bracelet Pack in Pretty Posies Pink, part of our design collaboration with Pura Vida.



round up your order

Be part of the over $1 million in donations raised from rounding up purchases made in stores. Every purchase is eligible, and every penny rounded up gets donated to the Vera Bradley Foundation. Donations for online purchases are handled a little differently but also contribute in a huge way — simply add on donations starting at $1 to your purchase at checkout. In addition, throughout the month of October, Vera Bradley will be matching all online and in-store donations to the Vera Bradley Foundation dollar-for-dollar up to $50,000!



make a donation

If you’re looking to make a direct donation to the Vera Bradley Foundation, you can go to Donations can be made on a one-time or recurring basis. With 81 cents of every dollar donated going to breast cancer research, you can be sure your donation is going directly to the cause. For donations made in-store, you'll receive a special pin as our gift for your generosity.



share your story

Meet the Survivors of Our Breast Cancer Awareness Month Campaign and share your personal experience on social media with #verabradley. By supporting and inspiring one another with stories of hope, strength and courage, we can make a difference in many lives and get the word out about early detection, education and all the truly remarkable resources available today.

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