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Vera Bradley x Blessings in a Backpack

Posted by Adele Poudrier on

It’s that time of year again — back-to-school season. As a brand that prides itself on its stylish and functional back to school collection, this is certainly one of our favorite times of year. Students across the country have been gearing up to head back to school over the past few weeks, getting new school supplies, clothes and of course, a new backpack.

Unfortunately for millions of students, school supplies are not their main concern. When Blessings in a Backpack reached out to us with an opportunity to partner this school year to help children in need, we were so excited to get involved!


vera bradley x blessings in a backpack

Vera Bradley is partnering with the non-profit organization, Blessings in a Backpack, to donate 25,000 backpacks to children in need this fall. Blessings in a Backpack works with communities to provide food on the weekends for children across the United States who might otherwise go hungry. More than 13 million children in the US are at risk of hunger, resulting in a weaker immune system, shorter attention span and lower academic achievement. This program provides each child with a backpack that they can fill not only with school supplies, but also with food to ensure they’re receiving nutritional meals on the weekends, too.



blessings in a backpack by the numbers

currently feed:

87,300 children

1,092 schools

45 states and District of Columbia



59% find it easier to learn at school

78% feel cared for by their community

60% of children report their school attendance is better



Our team is traveling across the country to select schools to surprise students in-person with a fun carnival filled with games, snacks and of course, their new backpack. Some friends of Vera Bradley who are also passionate about the cause joined in on the fun!

chicago, illinois

I think what Vera Bradley and Blessings in a Backpack are doing for the kids is absolutely incredible. . .The children are our future and anything I can do for kids. . .is an honor for me.
– Shawn Johnson, Former Olympic Gymnast, Gold-Medal Winner



louisburg, kansas

Tanner and I had so much fun putting smiles on the faces of the students of Broadmoor Elementary! We were so honored to help Vera Bradley and Blessings in a Backpack as they donated free backpacks to the students as well as helped put an end to child hunger.
– Jade Roper Tolbert, Reality Star, Bachelor in Paradise


fort myers, florida

It’s been such a rewarding event. These kids are so happy just to be here and the smiles have been infectious.
– Witney Carson, Professional Dancer, Dancing With The Stars


nashville, tennessee

I have a daughter in elementary school. . .so to get a chance to get involved to do something like this and surprise a lot of kids for the day, I think that's an amazing thing.
– Jason Aldean, Country Music Singer

Grand Prairie 

I'm honestly amazed by it — to hear how many kids go without food and the struggles that they have. Just seeing these kids have so much fun, I feel very overjoyed and very blessed to be apart of this.
– JoJo Fletcher, Reality Star, The Bachelorette





As little as $100 can feed one child on the weekends for one 38-week school year through the Blessings in a Backpack program. Learn how to get involved.

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