Back to School
BEST IN BACKPACKS
From colorful cotton to recycled ReActive to polished Performance Twill, we have a fabrication for whatever style you favor.SHOP ALL BACKPACKS
YOU ASKED. WE LISTENED.
"We recently redesigned out best-selling backpacks with customer feedback. Look for new comfier straps and a better fit designed for a woman's shape."
— Emmy, associate designerLEARN MORE
Pick Your Pack
From big to small, iconic to innovative, let us help you find your perfect pack.
LET'S DO LUNCH
All of our newest patterns and colors were designed to cleverly coordinate — so making lunch (bag) plans is so very easy.SHOP LUNCH BAGS
Cue the New
From new extra-large backpack options to updated favorite lunch bags, explore all the latest arrivals.
XL Campus Backpack
Expandable Lunch Cooler
Lunch Bunch Bag
KEEP IT CLEAN
All of our backpacks are designed with easy care in mind — and so many are machine washable!SHOP WASHABLE STYLES
With plenty of extras like embroideries, stripes and even sparkles, we have colorful lanyard and ID case combos for every day of the week.SHOP LANYARDS & ZIP IDS
TOTES WITH THE MOST
Take it all with a classic tote bag that's perfect for the classroom or for working from home.SHOP NOW
WE'VE GOT SPIRIT!
Show off your school pride wherever you go with our special collection of collegiate patterns.SHOP NOW
LOUD & CLEAR
Introducing our twist on transparent: school- and stadium-ready pieces with plenty of pops of personality (plus, it's wipeable!)SHOP NOW
DORM SWEET DORM
Make yourself at home with colorful coordinates designed to make dorm life easier ... and so much more fun!SHOP NOW
Keep it all together — and so cute, too — with inventive extras designed to brighten every school day.SHOP NOW
Show us your Vera Bradley style. Mix it, match it, make it your own and share with #VBxYOU