Caring for Our Planet
We promise to invest in the future, and together, nurture a more sustainable world.
At Vera Bradley, we are committed to building a better future together. We care about our people, the environment and the best possible utilization of our resources. We are consciously innovating our designs, our materials and how our products are made.
Committed to a future toward sustainable design, we are in the process of re-imagining every one of our major fabrications. Our big goal? To update 100% of our fabrics to more sustainable alternatives by 2025.LEARN MORE
In 2020, we introduced our first sustainable collection, ReActive, made from recycled plastic bottles. Since then, we’ve saved more than 6.1 million plastic bottles and counting from going into oceans and landfills. It’s a small step, but a strong start toward more sustainable design.Shop Now LEARN MORE
Made to Last
We believe in making goods that last. Quality and durability give our products long lives and make it possible for them to be carried season after season, and sometimes, even passed down through generations. Nothing makes us happier than seeing an archived heritage style out in the world long after its introduction.
Our Global Commitments
We strive to be a responsible corporate citizen for our customers, associates, shareholders, retailers, suppliers and the world in which we live. Read Our Corporate Responsibility and Sustainability Report
Clean Water Initiative
In 2022, we partnered with One ATTA Time and the Planet Water Foundation to supply clean water to communities with limited resources. We're helping solve the international water crisis through donating filters, educating communities and ensuring that our own products are made more sustainably (our switch to Recycled Cotton in 2021 created an annual savings of 3.4 billion gallons of water!).