Annual Outlet Sale

FORT WAYNE, Ind., Sept. 26, 2023 – Vera Bradley, Inc. (Nasdaq: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, will host its 38th Annual Outlet Sale event at the Allen County War Memorial Coliseum in Fort Wayne, Ind. from May 1 – May 5, 2024.

The first three days of the Vera Bradley Annual Outlet Sale (the “Sale”) will offer multiple ticketed sessions for shoppers to take advantage of the best selection of Vera Bradley handbags, travel items, accessories, stationery and luggage in a variety of current and retired patterns along with bracelets and other items from VRA-owned lifestyle brand Pura Vida. The last two days of the Sale will be open to the public with no ticket required to enter.

Vera Bradley Annual Outlet Sale tickets can be purchased at, authorized Ticketmaster locations and the Allen County War Memorial Coliseum Ticket Office beginning on February 20th 2024. Qualified motorcoach and bus tour operators can contact Visit Fort Wayne, the Fort Wayne/Allen County Convention and Visitors Bureau, at (260) 424-3700 for group tour information.

The Vera Bradley Annual Outlet Sale consistently attracts 40,000+ shoppers, representing nearly every state and several countries. According to the Fort Wayne/Allen County Convention and Visitors Bureau, this tourism surge generates an economic boost of more than $5 million for the local community.

For information and updates, visit and follow @verabradley on Instagram and Facebook.

Don’t want to wait?

Visit any of our Factory Outlet Store locations to shop exclusive patterns and styles.

Annual Outlet Sale

May 1 – May 5, 2024

Tickets on sale starting Tuesday, February 20th 2024!


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You'll get insider updates, sneak peeks at deals, and more about the sale until we see you in June.

Plan Your Trip

We can't wait to see you at the Sale! The 2024 Annual Outlet Sale will be hosted at:

  • Allen County War Memorial Coliseum
  • 4000 Parnell Avenue
    Fort Wayne, Indiana 46805

Visit Fort Wayne

History, restaurants, attractions…there are so many reasons why we love our hometown! Discover your own favorites when you visit. Be sure to visit our hometown retail store, Vera Bradley at Jefferson Pointe.

Jefferson Pointe Store Explore Fort Wayne

Parking at the Event

Parking in the General Lot for cars, vans, etc. is $8.00 per vehicle (even on free admission days) with no in/out privileges. Parking for buses or RVs is $16.00. The Preferred Parking lot is $12.00 per vehicle and is accessible from eastbound Coliseum Boulevard at the circle drive (east of the Paul Shaffer Drive traffic light). Cash and credit cards accepted.

Book a Hotel

Traveling from out of town? Visit Fort Wayne, our local Convention and Visitors Bureau, can help you find the perfect area hotel to fit your needs. We’re partial to The Bradley, Fort Wayne’s only boutique hotel, collaboratively designed by Vera Bradley co-founder Barbara Bradley Baekgaard and award-winning Provenance Hotels. Plan ahead — hotel rooms go fast.



The Annual Outlet Sale is one of our most favorite events! The shopping. The savings. The selection. There's so much to love. But the very best part has to be YOU! We just love seeing you and can't wait to host you in our hometown.

With a one-of-a-kind event like this, we know you might have questions. We did our best to answer the ones we hear most below. If you don't see just what you're looking for, please contact our Customer Service Department.

When is the sale?
Where is the sale?
What products will be available?
Do I have to register to attend the Annual Outlet Sale?
Do I have to purchase a ticket?
How do I purchase tickets?
Who can I contact for assistance with my ticket purchase?
I have purchased tickets and will be unable to attend that session. Can I exchange my tickets for another session?
Does my child need a ticket?
How much does parking cost?
Are wheelchairs allowed inside the Annual Outlet Sale?
Can I bring my charter/tour group to the Sale?
Are strollers permitted at the Annual Outlet Sale?
Is food and water available?
I lost something inside. Where should I look for it?
What forms of payment are accepted at the Annual Outlet Sale?
Can I use multiple discounts at the Sale?
Is there a shopping limit at the Annual Outlet Sale?
What is the return policy for items purchased at the Annual Outlet Sale?
Should I expect long lines?
Will the shopping area be cleared between each session?
Will there be a place for me to sort through all of my finds while shopping?
May I bring an empty shopping bag into the Sale?
How can I stay connected to the Annual Outlet Sale?
Can I get a tour of Vera Bradley?