40 Years of Vera Bradley

2022 marks our big birthday and the best reason to celebrate with you ALL year!

Our founders were traveling together in 1982 when the idea for cheerful, colorful travel bags began.
From classic duffel bags to fan-favorite backpacks, we're celebrating every style that makes us, us.   The go-to bag for four decades (and counting!)
Here’s to 40 years      of female-led ingenuity     of innovative design     of inspired community     of making the world a brighter place

Recycled Cotton

Get to know the fibers we've always favored! We launched innovative Recycled Cotton in May 2021 for an eco-friendly update to our go-to material. 

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Recycled cotton. Soft, comfortable and vibrant, cotton has been a part of our heritage the past 40 years  As we look toward the future, we want to consciously craft a brighter tomorrow  Last year, we proudly took eco-friendly steps and introduced sustaina

The Glenna Satchel

See the shoulder bag named after one of our very first sales consultants (and lifelong best friend!), Glenna Reno.

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Performance Twill

Discover one of the dynamic fabrications making our most-loved styles even better: durable, water-repellent Performance Twill!

Large Travel Duffel Bags

The Large Travel Duffel Bag

Meet the style that started it all: soft, perfectly roomy and so quick to pack up and go.


"This place could use some color!" — Barb It all started with two friends and one brilliant idea ...

Celebrating With Our Founders

Barbara Bradley Baekgaard and Patricia R. Miller share what motivates them to make the world a brighter place.

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Added a shoulder strap Tried & true zipper pulls Perfected pockets

Forever Original

These iconic styles have stood the test of time — and are only ever updated with helpful feedback from Y-O-U.

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