40 Years of Vera Bradley

2022 marks our big birthday and the best reason to celebrate with you ALL year!

Thank You We’ve loved having you with us as we celebrate 40 years of making the world a brighter place — we couldn’t have done it without you!
Our founders were traveling together in 1982 when the idea for cheerful, colorful travel bags began. 
Here’s to 40 years      of female-led ingenuity     of innovative design     of inspired community     of making the world a brighter place
This October, we've released two specially-designed prints to support the cause —

Let it Snow (Globe)

Celebrate the season — and 40 years of Vera Bradley — with this throwback pattern. Each globe features a date plaque and friends from your favorite past prints!

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Snow Globes Collection

The Vera Tote Bag

Particularly popular among everyone who loves pockets (and who doesn't?!), our namesake style has been showcasing your organizational skills for over three decades.

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We've Got Your Back

Our best-selling backpack style (in two perfect-for-you sizes!) is ACA-endorsed, features a trolley sleeve for travel and accommodates up to a 15" laptop.


Recycled Cotton

Get to know the fibers we've always favored! We launched innovative Recycled Cotton in May 2021 for an eco-friendly update to our go-to material.

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The Glenna Satchel

See the shoulder bag named after one of our very first sales consultants (and lifelong best friend!), Glenna Reno.

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Performance Twill

Discover one of the dynamic fabrications making our most-loved styles even better: durable, water-repellent Performance Twill!


The Large Travel Duffel Bag

Meet the style that started it all: soft, perfectly roomy and so quick to pack up and go.


"This place could use some color!" — Barb It all started with two friends and one brilliant idea ...

Celebrating With Our Founders

Barbara Bradley Baekgaard and Patricia R. Miller share what motivates them to make the world a brighter place.

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Added a shoulder strap Tried & true zipper pulls Perfected pockets

Forever Original

These iconic styles have stood the test of time — and are only ever updated with helpful feedback from Y-O-U.

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