An instinct fueled by our founders' optimism and their vision for a more colorful world of bags and accessories. This spark of inspiration ignited a decades-long transformation in the way women travel, both near and far.
About Us
We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
Vera Bradley began as an instinct.
Vera Bradley designs for you.
We exist to support the many ways women move through life and encourage them to celebrate their unique, individual styles each and every day in all the ways that matter most to them.
Our Mission
To unlock joy and ignite conversations through uplifting color and artistry.
Our Vision
To inspire people to be bold in their pursuits and brilliant in their self-expression.
Our Values
Authenticity
Relentlessly holding true to our values, celebrating what makes us who we are.
Positivity
Approaching situations with optimism, believing in and uplifting others.
Tenacity
Pursuing our goals with focus and passion, never giving up in the face of obstacles.
Ingenuity
Always listening, seeking and innovating new beautiful solutions that define what's next.
Hospitality
Making all feel welcome, anticipating needs, surprising people with thoughtful gestures.
Connections
Nurturing relationships, creating meaningful experiences, and supporting our customers and community.
