About Us

We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.

Vera Bradley began as an instinct.

Vera Bradley began as an instinct.

An instinct fueled by our founders' optimism and their vision for a more colorful world of bags and accessories. This spark of inspiration ignited a decades-long transformation in the way women travel, both near and far.

Vera Bradley designs for you.

Vera Bradley designs for you.

We exist to support the many ways women move through life and encourage them to celebrate their unique, individual styles each and every day in all the ways that matter most to them.

Our Mission

Our Mission

To unlock joy and ignite conversations through uplifting color and artistry.

Our Vision

Our Vision

To inspire people to be bold in their pursuits and brilliant in their self-expression.​

Our Values

Authenticity

Authenticity

Relentlessly holding true to our values, celebrating what makes us who we are.
    Positivity

    Positivity

    Approaching situations with optimism, believing in and uplifting others.
      Tenacity

      Tenacity

      Pursuing our goals with focus and passion, never giving up in the face of obstacles.
        Ingenuity

        Ingenuity

        Always listening, seeking and innovating new beautiful solutions that define what's next.
          Hospitality

          Hospitality

          Making all feel welcome, anticipating needs, surprising people with thoughtful gestures.
            Connections

            Connections

            Nurturing relationships, creating meaningful experiences, and supporting our customers and community.