We unlock joy and ignite conversations through uplifting color and artistry, inspiring people to be bold in their pursuits and brilliant in their self-expression.

In 1982, two dynamic, creative women turned $500 into a company that brought colorful, high-quality bags to the women's travel industry.

After the loss of their longtime friend and colleague Mary Sloan to breast cancer, our cofounders established the Vera Bradley Foundation for Breast Cancer. Since then, they have raised over $40 million to support critical, life-saving research.