Back to School

First days, fresh starts and tons of fun options in NEW Recycled Cotton and our first-ever cotton solids are here. We’ve got your backpack — and your back — with backpacks endorsed by the American Chiropractic Association. We have lunch, campus life and study plans covered, too!
Get Set for School
Amelia, College Freshman  Love Now, Pay Later Select Afterpay at Checkout to split your purchase into four payments.

Pick Your Pack

Carry it all sustainably and comfortably — five favorites are endorsed by the American Chiropractic Association!

Shop Backpacks EXPLORE OUR BACKPACK COMPARISON GUIDE
Lunch Bags

What's for Lunch?

Lightweight, wipeable and easy to spot in busy cafeterias, these lunch bags top our back-to-school list.

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Stock Up for School

with Masks in Adult or Youth sizes

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Campus Backpack

recycled cotton
$69 – $115
14 Patterns Available

Lunch Tote Bag

reactive
$35
3 Patterns Available

Zip ID Lanyard

recycled cotton
$21 – $30
9 Colors Available

XL Campus Backpack

recycled cotton
$78 – $130
11 Patterns Available

Expandable Cooler

reactive
$65
1 Color and 3 Patterns Available
Who's that girl? All of our models are friends and family of our very own VB associates!  Girl on the go: Mackenzie is a black belt in taekwondo!  Meet Liz!  Her favorite subject is Leadership.
Dorm Room

Campus Life Essentials

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Shop IDs & Lanyards

Perfect Pairs

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Extra Credit Checklist

Shop Desk & Stationery
Washable Styles

Washable Styles

Our backpacks are designed with easy care in mind — so many styles feature machine-washable materials that truly stand the test of time.

Come Clean
Vera Bradley + ThredUp

Reduce, Reuse, Redeem

Earn Vera Bradley E-Gift Cards (for those new sustainable styles you've been eyeing) through our partnership with thredUP.

Learn More
Custom Bags

Make It Yours

Shop Custom
Collegiate

Show Your Spirit

Shop Collegiate Collection
Clearly Colorful

Prep for School & Stadium

Shop Clearly Colorful