Blessings in a Backpack + Vera Bradley

Blessings in a Backpack is so very near and dear to our hearts. This amazing organization mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. 

We love this program for all the ways it impacts kids’ lives, from overall health to better school attendance and performance. Providing dependable, accessible sources of nutritious meals creates the ultimate foundation for these children to achieve their dreams. Plus — backpacks are what we do best!

Did you Know?

There are more than 13.1 million children in this country who are at risk of going hungry.

1 child in 5 doesn't get the food they need every day.

Blessings in a Backpack feeds over 87,300 children in 45 states.

As little as $130 can feed a child every weekend for a full school year.

Giving Back Together

In 2019, we donated 50,000 brand-new backpacks to Blessings in a Backpack and hosted star-studded packing events throughout the country to bring awareness and support to this important charity. We also pledged to match your donations up to $50,000 and were able to present a grand total of $136,000 to Blessings in a Backpack on Giving Tuesday.

In the spring of 2020, we released two special styles with gold medalist Shawn Johnson East that support Blessings in a Backpack with every purchase made.

You can help, too!

This fall, Blessings in a Backpack will remain committed to providing for children everywhere — no matter what their back-to-school season looks like. We would love for you to join us in supporting their important work. Make a donation to Blessings in a Backpack and receive an exclusive Bag Charm (a $20 value) with your gift of $10 or more. 

Learn More

Read the full story of Blessings in a Backpack and find out how you can get more involved.