Brightening Futures

We promise to make a positive impact for generations to come.

At Vera Bradley, we love to make women's and children's lives better. We partner with a number of amazing organizations that create positive ripple effects nationwide and around the world.

Blessings in a Backpack

Blessings in a Backpack quickly captured our hearts with its mission and impact. This national organization mobilizes communities to provide food to school children in need.

In 2019, we donated 50,000 brand-new backpacks to Blessings in a Backpack and hosted star-studded packing events throughout the country to bring awareness and support. We also pledged to match your donations up to $50,000 and were able to present a grand total of $136,000 to Blessings in a Backpack on Giving Tuesday. In the spring of 2020, we released two special styles with gold medalist Shawn Johnson East that support Blessings in a Backpack with every purchase made.

Blessings in a Backpack remains committed to providing for children everywhere — wherever and however they go back to school. You can help by making a donation. Receive an exclusive Bag Charm (a $20 value) with your gift of $10 or more.

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New Hope Girls

When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women arising from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.

We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals.

2020 marks the second year we collaborated with New Hope Girls to launch a special collection of handcrafted styles on International Women’s Day. Additionally, 2020 saw the launch of The 1982 Backpack. A portion of the proceeds from this purposeful pack directly benefits New Hope Girls.

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Women Who Create

As a company committed to fostering inclusion, we are so inspired by the work of Women Who Create, a collective of women of color who are kicking down doors, shattering glass ceilings and raising each other up.

In February, we linked our new Unity Tote to a $20,000 donation to the change-making organization, which provides scholarships and mentorships to young creatives identifying as women of color in fashion, advertising, music and tech.

The Unity Tote was a passion project for one of our store employees who hoped it would spark a conversation. Designed in black and white with shades between, the powerful pattern represents coming together, celebrating diversity and uniting for change.

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Free Mom Hugs

We've always looked to make the world a brighter place. As a brand rooted in empathy, thoughtfulness and kindness, we believe in coming together to spread love. That's why working with Free Mom Hugs was such a perfect match.

Founded by moms, Free Mom Hugs works as an advocate for affirmation and equality for all by providing resources, education, support (and yes, hugs!) across the country.

Last June, we launched our Love All Tote, a colorful take on our namesake Vera Tote that sports the universal symbol for inclusion: the rainbow. We also made a $15,000 donation to Free Mom Hugs in support of their inspirational work.

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