Vera Bradley began as an instinct.
An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories.
They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles.
About Us
We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them.
Vera Bradley designs for you because Vera Bradley is you. And you are your own muse.
Our Mission
To unlock joy and ignite conversations through uplifting color and artistry.
Our Vision
To inspire people to be bold in their pursuits and brilliant in their self-expression.
Our Values
Authenticity
Relentlessly holding true to our values, celebrating what makes us who we are.
Positivity
Approaching situations with optimism, believing in and uplifting others.
Tenacity
Pursuing our goals with focus and passion, never giving up in the face of obstacles.
Ingenuity
Always listening, seeking and innovating new beautiful solutions that define what's next.
Hospitality
Making all feel welcome, anticipating needs, surprising people with thoughtful gestures.
Connections
Nurturing relationships, creating meaningful experiences, and supporting our customers and community.
