NEW Recycled Cotton

We've got big news and a whole lot of happy headed your way! All of our iconic cotton is now recycled! It's everything you love about classic cotton (the softness, the comfort, the vibrancy) ... and then some, like our first-ever cotton solids!

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COTTON ReIMAGINED  Look, it's Lana! (small-screen queen and forever fan of VB)

Medium Travel Duffel Bag

recycled cotton
$85
3 Patterns Available

Campus Backpack

recycled cotton
$115
3 Patterns Available

Utility Small Crossbody Bag

recycled cotton
$65
6 Colors and 2 Patterns Available

Vera Tote Bag

recycled cotton
$100
3 Patterns Available

Triple Zip Hipster Crossbody Bag

recycled cotton
$70
3 Patterns Available

SUSTAINABLY MADE

We spent years getting our recycled cotton just right. It’s all in the blend — 50% conventional cotton and 50% recycled cotton create the soft hand-feel and real-world performance (comfortable, lightweight, washable) we all love.

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“I have loved, loved, loved Vera Bradley forever, so this big news is so, so exciting!" xo, Lana Condor
Butterfly By

New Patterns

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Utility Collection

Utility Collection

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Solid Cotton

Solid Cotton

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MAKING AN IMPACT

By using recycled cotton, we are giving discarded materials new life, while using as few environmental resources as possible.

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Cotton Solids
Our First-Ever Cotton Solids Are Here!

Campus Backpack

recycled cotton
$115
6 Colors Available

Crossbody Sling Bag

recycled cotton
$60
4 Colors Available

Large Travel Duffel Bag

recycled cotton
$100
4 Colors Available

Utility Crossbody Bag

recycled cotton
$85
4 Colors and 2 Patterns Available

Lunch Bunch Bag

recycled cotton
$35
6 Colors Available

OUR CONSCIOUSLY CRAFTED COMMITMENT

At Vera Bradley, we are consciously re-imagining our designs, our materials and how our products are made, with a goal of updating 100% of our fabrics to more sustainable alternatives by 2025.

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The Seal of Cotton and "The Fabric of Our Lives" are registered trademarks of Cotton Incorporated.