Sustainable ReActive

Make the most of every moment and keep our future in mind with innovative ReActive. Made from recycled plastic bottles, it's eco-friendly, lightweight, durable, water-repellent ... discover plenty of perks (in so many patterns and colors!).

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callout] 16 recycled plastic bottles  [callout] 1 yard of fabric

From Bottles to Bags ...

Single-use plastic bottles are crushed into pellets then spun into yarn.

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Water-repellent Fabric  Lightweight  Durable Recycled Plastic
[callout] Every minute, more than 1,000,000 plastic bottles are sold worldwide. [callout] 91% of all plastic is never recycled [callout] It takes 450 years for a single plastic bottle to completely degrade

Making It Count

We're saving millions of bottles each season — and we're just getting started.

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Together we're saving over 7.1 million plastic bottles and counting from going into oceans and landfills
24 bottles in a travel duffel bag Shop Now
10 bottles in a sling backpack Shop Now
23 bottles in a  travel tote bag Shop Now


At Vera Bradley, we are consciously re-imagining our designs, our materials and how our products are made, with a goal of updating 100% of our fabrics to more sustainable alternatives by 2025.

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