Sustainable ReActive

Make the most of every moment and keep our future in mind with innovative ReActive. Made from recycled plastic bottles, it's eco-friendly, lightweight, durable, water-repellent ... discover plenty of perks (in so many patterns and colors!).

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ReActive
Sling Backpack-ReActive Pale Orchid Heather-Image 1-Vera Bradley Sling Backpack-ReActive Pale Orchid Heather-Image 2-Vera Bradley

Sling Backpack
in Reactive
$65
3 Colors and 7 Patterns Available
Deluxe Drawstring Backsack-Really Regatta-Image 1-Vera Bradley Deluxe Drawstring Backsack-Really Regatta-Image 2-Vera Bradley

Deluxe Drawstring Backsack
in Reactive
$55
4 Patterns Available
Drawstring Family Tote Bag-Sunlit Garden-Image 1-Vera Bradley Drawstring Family Tote Bag-Sunlit Garden-Image 2-Vera Bradley

Drawstring Family Tote Bag
in Reactive
$65
6 Patterns Available
Deluxe Water Bottle Crossbody Bag-ReActive Black-Image 1-Vera Bradley Deluxe Water Bottle Crossbody Bag-ReActive Black-Image 2-Vera Bradley

Deluxe Water Bottle Crossbody Bag
in Reactive
$45
1 Color and 3 Patterns Available
Cooler Backpack-Morning Shells Blue-Image 1-Vera Bradley Cooler Backpack-Morning Shells Blue-Image 2-Vera Bradley

Cooler Backpack
in Reactive
$85
2 Patterns Available
callout] 16 recycled plastic bottles [callout] 1 yard of fabric

From Bottles to Bags ...

Single-use plastic bottles are crushed into pellets then spun into yarn.

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Water-repellent Fabric Lightweight Durable Recycled Plastic
[callout] Every minute, more than 1,000,000 plastic bottles are sold worldwide. [callout] 91% of all plastic is never recycled [callout] It takes 450 years for a single plastic bottle to completely degrade

Making It Count

We're saving millions of bottles each season — and we're just getting started.

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Together we're saving over 7.1 million plastic bottles and counting from going into oceans and landfills
17 bottles in a Cooler Backpack Shop Now
14 bottles in a Drawstring Family Tote Shop Now
24 bottles in a Grand Backpack Shop Now

OUR CONSCIOUSLY CRAFTED COMMITMENT

At Vera Bradley, we are consciously re-imagining our designs, our materials and how our products are made, with a goal of updating 100% of our fabrics to more sustainable alternatives by 2025.

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