SUSTAINABLE REACTIVE

Made from recycled plastic bottles, all of these lightweight, versatile styles were designed to take you out into the world while helping you do a small part to save it.

Shop all
ReActive Made from recycled plastic bottles

Tote Bag

reactive
$110
3 Colors and 9 Patterns Available

Hipster

reactive
$70
3 Colors and 9 Patterns Available

Mini Sling Backpack

reactive
$45
3 Colors and 7 Patterns Available

RFID Compact Crossbody Bag

reactive
$65
3 Colors and 9 Patterns Available

Grand Backpack

reactive
$115
1 Color and 4 Patterns Available

Hanging Organizer

reactive
$60
3 Colors and 4 Patterns Available
16 recycled plastic bottles = 1 yard of fabric

From Bottles to Bags ...

The process is simple. The transformation — incredible. Single-use plastic bottles are crushed into pellets then spun into yarn.

Shop All ReActive
Water-repellent Fabric  Lightweight  Durable Recycled Plastic
Every minute, more than one million plastic bottles are sold worldwide. 91 percent of all plastic is never recycled. It takes 450 years for a single plastic bottle to completely degrade.

Making It Count

These are big numbers. Ours are small. But together — we are making a big difference, saving millions of bottles each season.

Shop All ReActive
Together we're saving over  6.1 million plastic bottles and counting from going into oceans and landfills
24 bottles in Grand Backpack Shop Now
24 bottles in Sport Bag Shop Now
3 bottles in Lunch Bunch Shop Now

OUR CONSCIOUSLY CRAFTED COMMITMENT

At Vera Bradley, we are consciously re-imagining our designs, our materials and how our products are made, with a goal of updating 100% of our fabrics to more sustainable alternatives by 2025.

Learn More