VB Cares

Making Tomorrow More Beautiful Than Today

At Vera Bradley, we care. We care about our associates, our customers and about creating brighter, more joyful lives for girls and women everywhere.

Together, we have built a culture of hope around breast cancer. We have helped school children here at home and around the world. We have uplifted local organizations and built better communities together. And most recently, we have made new commitments to inclusivity and sustainability. Caring is at our core and a big part of our promise to you.

Finding a Cure

Finding a Cure

Our co-founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds for breast cancer research in 1993 after the loss of their dear friend and colleague. Over the years, you have helped us raise more than $36 million to support critical research advancements. Our team at the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University is transforming the therapies and treatments of tomorrow.

We promise we won’t stop until we reach a cure together.

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Brightening Futures

Brightening Futures

At Vera Bradley, we strive to create a brighter world for all. This common thread drives our purpose and fuels our passion, from the products we design to how we give back. We seek to empower women and children, and with your help, build a world that is more welcoming and inclusive.

We promise to make a positive impact for generations to come.

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Caring for Our Planet

Caring for Our Planet

We care about keeping our planet beautiful. We are committed to finding ways to do better, and are doubling down on ways to reduce our environmental footprint. With our first recycled material, ReActive, together we've saved more than 6.1 million plastic bottles from going into oceans and landfills. It's a first step toward more sustainable design.

We promise to invest in the future, and together, nurture a more sustainable world.

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Loving Locally

Loving Locally

We are committed to uplifting the communities that our customers and employees call home — whether that’s supporting deserving organizations in our hometown of Fort Wayne, Indiana and where our retail stores are based — or giving back to families and championing local heroes across the country in times of need.

We promise to leave a lasting imprint where it matters most.

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Corporate Responsibility

We strive to be a leader in the environmental, social and governance issues that matter most to our customers, associates, shareholders and communities. We invite you to learn more about our progress and our plans going forward.

Read the report