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Make Every Day Happier With Vera Bradley + Hello Kitty®

Posted by Katharine Guidotti on

Attention Vera Bradley Fans! We have some exciting news to share with you.

As Hello Kitty always says "You can never have too many friends!” We agree! That’s why Vera Bradley is thrilled to announce our newest collaboration with Sanrio's iconic character, Hello Kitty!

This new collection is the perfect union of two beloved brands that blends Vera Bradley's signature style with the adorable charm of Hello Kitty. Our design team has worked tirelessly to create a line of bags, wearables and accessories that reflect both the classic style of Vera Bradley and the playful spirit of Hello Kitty!

The Vera Bradley + Hello Kitty Collection features a variety of products that showcase the world-famous character’s timeless appeal. You'll find new, exclusive paisley, gingham and floral prints, each infused with Hello Kitty's trademark red bow and cute face.

Whether you’re taking a trip, moving into a new dorm, or simply running everyday errands, this collection has something to suit your specific needs!

Hello Kitty Backpacks, Totes and Bags

Of all the products in this new collection, we’re most excited about our totes and backpacks that are perfect for school or work.

Woman standing in pink phone booth holding Hello Kitty tote bag with gingham pattern

Whether you’re in grade school or grad school, we have you covered with an array of backpacks designed specifically to meet your needs and supply you with a delightful dose of Hello Kitty-inspired style.

Embellished in our new Hello Kitty Paisley print, our popular Campus Backpack is a must-have for busy college students. A generously sized main compartment accommodates text books, notebooks and folders, while a separate interior compartment keeps their laptop safe and secure throughout the school day. Additional zipper pockets are ideal for storing chargers, pens, pencils, smartphones, keys and IDs. Finish with padded shoulder straps for comfortable carrying.

Middle and high school students can rely on our popular Totepack to help keep their school essentials organized and easy to transport every day. A roomy main compartment with additional lets them easily store their books while the zippered back pocket with additional padding is perfect for tablet and laptop storage. Additional standout features include a zippered front pocket for everyday accessories, a pair of padded shoulder straps, and a pair of top handles that snap together so they can carry the backpack like a tote. We also offer a Kids Totepack for grade schoolers that offers many of the same benefits of the full-sized totepack in a compact size that’s easier for younger children to carry. Both totepacks showcase our delightful new Hello Kitty Gingham print!

Small and large Hello Kitty backpacks in gingham and paisley patterns

Students aren’t the only community that craves the whimsy of Hello Kitty along with the fashion and functionality of Vera Bradley. Busy professionals are fans, too! To satisfy this group, we’ve added Hello Kitty-infused prints to three of our bestselling bags.

Known as the ultimate organizer, our Triple Zip Hipster Crossbody Bag features an array of zippered compartments and slip pockets that conveniently accommodate all of your everyday essentials. Finished with an adjustable shoulder strap and our cheerful Hello Kitty Paisley print.

Three girls in front of a pink phone booth holding bags from Vera Bradley Hello Kitty collection

Since its debut, our Sling Backpack earned high marks from fans as a must-have multipurpose everyday bag. Surprisingly roomy for its compact design, this lightweight backpack includes a spacious main compartment to store valuables, two exterior zipper pockets that are ideal for smartphones, sunglasses, tissues and makeup, and a D-ring for convenient and secure access to keys. Best of all, this sling bag looks great in our delightful Hello Kitty Bows print.

Without a doubt, our iconic Vera Tote has earned a stellar reputation as the go-to bag for busy professionals thanks to its ample size and multiple interior and exterior pockets that can hold everything you need for the day, including a laptop, tablet, wallet, smartphone, cosmetics, cardigan and more. Now this bestselling tote’s signature quilted design is complemented by the addition of our charming Hello Kitty Gingham print.

Vivacious Travel Bags 

For those who love to travel, the new Vera Bradley + Hello Kitty collection offers a couple of charming choices!

Vera Bradley Hello Kitty travel bags in paisley and gingham patterns

Weekend getaways and overnight stays are more enjoyable with the right bag! Whether flying or driving to the quick-trip destination, our Weekender Travel Bag is the perfect choice thanks to its roomy yet compact design and zippered main compartment with interior slip pocket, front zip pocket, and multiple exterior slip pockets. A pair of comfortable handles or a removable strap allow for easy transport through busy airport terminals.

Hello Kitty wallets bag charms and other accessories on a desk with lamp and telephone

When they need a little extra room for week-long vacations (perhaps to visit Hello Kitty and her family in London), our Large Travel Duffel is the ideal companion. Large enough to hold all of their vacation must-haves, this stylish duffel bag is also compact enough to fit in trunks and luggage compartments. Outfitted with multiple mesh pockets in its main compartment, it also includes exterior zippered and slip pockets for easy access to IDs, passports, wallets and other travel necessities.

Best of all, both of these travel favorites are now adorned with the eye-catching Hello Kitty Paisley print so they’re easier to spot in crowded baggage carousels!

Wonderful Wearables & Adorable Accessories

In addition to our popular bags, this new collection also includes plenty of other popular products showcasing Hello Kitty!

Fans can treat their feet to comfort and style by stepping into our VB Cloud 2-Mile Mule. A casual, comfortable and washable everyday shoe, its many benefits include memory foam insoles, water-resistant uppers, and high-traction and abrasion-resistant outsoles. Previously offered in solids and fashion prints, this slip-on is now available in the super-cute Hello Kitty Paisley print!

Colorful printed throw and pillows from the Hello Kitty collection by Vera Bradley

Dorm rooms and living rooms are more cozy and comfortable with a go-to throw. Now, VB fans can cuddle up with Hello Kitty! Made from soft fleece, our Plush Throw Blanket provides warmth and comfort any time of the year. Generously sized for wrapping up from head to toe or sharing with a friend, this throw now features our new Hello Kitty Paisley print.

Say Hello To Your New Favorites

Whether you're a longtime fan of Vera Bradley, Hello Kitty, or both, this collection is sure to delight you! A celebration of all things fun, fashionable and dependable, this collection features the products listed above along with more bags, accessories and wearables!

Concept drawing of the paisley print for the Hello Kitty + Vera Bradley collection

The new Vera Bradley + Hello Kitty collection is now available online and in select stores.

Don't miss your chance to be a part of this exciting collaboration!

SHOP THE ENTIRE VERA BRADLEY + HELLO KITTY COLLECTION

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