Classic Cotton

You know it, you love it, the original obsession that started it all is just as good as it was in 1982. Loved for its natural properties that can’t be replicated (lightweight, breathable, soft, washable and now made from recycled fibers), our colorful heritage cotton has come to stand for so much more. Self-expression. Tenacity. Optimism. A common thread that connects a community. It's what makes us, us.

Shop Cotton Styles
Forever Original EST 1982
“At the very beginning, we chose cotton because it was familiar and comfortable and washable. Almost instantly it was embraced by women everywhere. There was nothing out there like it and even today colorful cotton is quintessentially ours.”
The Fabric of Our Lives® The cotton flower’s fluffy interior is what’s spun into the soft fabric we all know and love.  Lightweight Often Machine Washable Cotton Inc.

Campus Backpack

in Recycled Cotton
$125

Glenna Satchel

in Recycled Cotton
$110
So often we are inspired by interiors

In Print 

Of course it was our colorful original prints that made our cotton famous. Cotton was the perfect canvas for our bright bouquets and punchy paisleys. When it came to our prints, the brighter the better. Color quickly became part of our design signature as did our hand-drawn approach that gives each print a perfectly imperfect character all its own.

Explore Patterns
Every print is designed to spark a smile

New & Next

Four decades later, classic cotton still holds our hearts. We’ve made very few changes to it over the years until recently when we introduced Recycled Cotton. Made from 50% recycled fibers, it's still as soft, comfortable and vibrant as ever.

Shop New Cotton Styles
Forever YOUR Favorites These are the classics. The icons. The forever favorites we've only ever updated with feedback from Y-O-U! Shop the Style Icons
The Hanging Organizer

The Hanging Organizer

With a space-saving design perfect for hotels, dorms, gyms and more, this style has clear pockets, a clever hook and an array of compartments for every essential.

SHOP NOW
The Throw Blanket

The Throw Blanket

With 6.2 million snuggles sold (and counting!), our plush throw blankets are perfect for cozy movie marathons, relaxed morning rituals and soft sleep-ins on the weekend.

SHOP NOW
Weekender

The Weekender Travel Bag

Innovative and always helpful, the weekender was introduced in 2008 as the very first alternative to our iconic duffel ... and it's remained a beloved bestseller ever since!

SHOP NOW
     Clear ID window     Key ring and ID clip     Small size for days on the go

The Zip ID Case + Lanyard

A favorite of students, nurses and anybody who needs to keep an ID on hand, this clever combo makes it easy to carry just the basics.

SHOP NOW

The Campus Backpack

Our most-popular pack offers plenty of room, an ergonomic design and clever organization for every essential.

SHOP NOW
Washable Styles

Washable Styles

One of the very best features of forever favorite cotton is that so many styles are machine washable — explore these top picks for real-word practicality!

SHOP NOW
NEW Cotton Solids

NEW Cotton Solids

All of our most-favorite styles are now available in our first-ever cotton solids — seven happy hues that mix and match perfectly with our signature patterns.

SHOP NOW
The Vera Tote Bag comes with secure zip closure, six spacious inside pockets and handy outside pockets.

The Vera Tote Bag

Particularly popular among everyone who loves pockets (and who doesn't?!), our namesake style has been showcasing your organizational skills for over three decades.

SHOP NOW
Glenna

The Gorgeous Glenna

Named after one of our most fun friends, the Glenna is a go-to for its long handle drop, secure zip-top closure and adjustable side gussets — simply uncinch when you need a bit more space.

SHOP NOW
The In-Demand Duffel  Slightly slouchy, perfectly roomy and so easy to pack and go, it's easy to see why this beloved bag has been a best-seller since our very start! Shop Now

The In-Demand Duffel

Slightly slouchy, perfectly roomy and so easy to pack and go, it's easy to see why this beloved bag has been a best-seller since our very start!

SHOP NOW
 Our Common Thread From our classic cotton styles to our iconic patterns to our commitments to giving back, a desire to make the world a brighter place remains at the heart of our community today.

Please note, a handful of our cotton styles require special care. Always refer to your style's specific care instructions. The Seal of Cotton and "The Fabric of Our Lives" are registered trademarks of Cotton Incorporated.